![Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/04/29/10004616-fe1f-432c-b6f3-eab7adc7d4f4_67b8968a.jpg?itok=xGgTqbl9&v=1619657480)
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning
![8 times K-pop's 'sold-out stars' reigned the fashion world: from BTS' Jungkook's Prada boots and Blackpink's Jennie in Adidas to Rosé's YSL coat, 'Fendiman' Jackson Wang and Exo's Kai's Gucci ring 8 times K-pop's 'sold-out stars' reigned the fashion world: from BTS' Jungkook's Prada boots and Blackpink's Jennie in Adidas to Rosé's YSL coat, 'Fendiman' Jackson Wang and Exo's Kai's Gucci ring](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/02/06/8d044a4b-66ad-47bb-8954-1b38c0025139_8bf5e15c.jpg)
8 times K-pop's 'sold-out stars' reigned the fashion world: from BTS' Jungkook's Prada boots and Blackpink's Jennie in Adidas to Rosé's YSL coat, 'Fendiman' Jackson Wang and Exo's Kai's Gucci ring
![gucci on Twitter: "Winners of Top Social Artist at the @BBMAs group @BTS_twt including V, Suga, Jin, Jungkook, RM, Jimin and J-Hope wore #Gucci. @bts_bighit #BBMAs https://t.co/MWkkYAOJox" / Twitter gucci on Twitter: "Winners of Top Social Artist at the @BBMAs group @BTS_twt including V, Suga, Jin, Jungkook, RM, Jimin and J-Hope wore #Gucci. @bts_bighit #BBMAs https://t.co/MWkkYAOJox" / Twitter](https://pbs.twimg.com/media/Dd451YlV0AAh950.jpg)
gucci on Twitter: "Winners of Top Social Artist at the @BBMAs group @BTS_twt including V, Suga, Jin, Jungkook, RM, Jimin and J-Hope wore #Gucci. @bts_bighit #BBMAs https://t.co/MWkkYAOJox" / Twitter
![9 times K-pop idols splurged on gifts for colleagues: BTS' V gave Jimin and J-Hope Gucci fashion, Jungkook got a Louis Vuitton bag, and Stray Kids' Hyunjin gifted I.N a ring 9 times K-pop idols splurged on gifts for colleagues: BTS' V gave Jimin and J-Hope Gucci fashion, Jungkook got a Louis Vuitton bag, and Stray Kids' Hyunjin gifted I.N a ring](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/03/24/aab6b131-feb8-4363-b4f5-ad6b4e79fa7a_c1f500ad.jpg?itok=VnQX3AAI&v=1648094025)
9 times K-pop idols splurged on gifts for colleagues: BTS' V gave Jimin and J-Hope Gucci fashion, Jungkook got a Louis Vuitton bag, and Stray Kids' Hyunjin gifted I.N a ring
![190421 | RM : Inkigayo GUCCI - Macro GG diamond wool jacket // (x) | Bts clothing, Bts inspired outfits, Hope fashion 190421 | RM : Inkigayo GUCCI - Macro GG diamond wool jacket // (x) | Bts clothing, Bts inspired outfits, Hope fashion](https://i.pinimg.com/originals/75/06/80/75068087218151903de68c6331b42112.jpg)
190421 | RM : Inkigayo GUCCI - Macro GG diamond wool jacket // (x) | Bts clothing, Bts inspired outfits, Hope fashion
Do the BTS boys buy their Gucci and other high-end stuff with their own money, or were they sponsored? - Quora
![190421 | Jin : Inkigayo GUCCI - Oversize sweatshirt with Paramount logo // ( x) | Bts clothing, Bts inspired outfits, Sweatshirts 190421 | Jin : Inkigayo GUCCI - Oversize sweatshirt with Paramount logo // ( x) | Bts clothing, Bts inspired outfits, Sweatshirts](https://i.pinimg.com/originals/8e/c0/5c/8ec05c00597f777f51dc9daa74d17426.jpg)