![More US sports fans watched Euro 2020 Soccer final than the NBA finals. Advertisers are taking notice. | The Current More US sports fans watched Euro 2020 Soccer final than the NBA finals. Advertisers are taking notice. | The Current](https://www.thecurrent.com/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_Euro2020_NBA_1920x1080_nologo.jpg&w=3840&q=75)
More US sports fans watched Euro 2020 Soccer final than the NBA finals. Advertisers are taking notice. | The Current
![200123) -- VILNIUS, Jan. 23, 2020 (Xinhua) -- Norris Cole (L) of AS Monaco competes during a Top 16 Round 3 match between Rytas Vilnius and AS Monaco at the 2019-2020 Eurocup 200123) -- VILNIUS, Jan. 23, 2020 (Xinhua) -- Norris Cole (L) of AS Monaco competes during a Top 16 Round 3 match between Rytas Vilnius and AS Monaco at the 2019-2020 Eurocup](https://c8.alamy.com/comp/2APH189/200123-vilnius-jan-23-2020-xinhua-norris-cole-l-of-as-monaco-competes-during-a-top-16-round-3-match-between-rytas-vilnius-and-as-monaco-at-the-2019-2020-eurocup-basketball-tournament-in-vilnius-lithuania-jan-22-2020-photo-by-alfredas-pliadisxinhua-2APH189.jpg)
200123) -- VILNIUS, Jan. 23, 2020 (Xinhua) -- Norris Cole (L) of AS Monaco competes during a Top 16 Round 3 match between Rytas Vilnius and AS Monaco at the 2019-2020 Eurocup
![Badalona, Spain. 04th Mar, 2020. Arturs Zagars of Joventut Badalona In action during the ULEB EuroCup basketball second groups stage match, Group H played between Joventut Badalona and Unicaja at Palau Olimpic Badalona, Spain. 04th Mar, 2020. Arturs Zagars of Joventut Badalona In action during the ULEB EuroCup basketball second groups stage match, Group H played between Joventut Badalona and Unicaja at Palau Olimpic](https://c8.alamy.com/comp/2B3HNYK/badalona-spain-04th-mar-2020-arturs-zagars-of-joventut-badalona-in-action-during-the-uleb-eurocup-basketball-second-groups-stage-match-group-h-played-between-joventut-badalona-and-unicaja-at-palau-olimpic-de-badalona-on-march-04-2020-in-badalona-spain-credit-daxespaalamy-live-news-2B3HNYK.jpg)